Category Archives: International Marketing

Fresh from the HuffPo! Going International? Read on…

Posted on 1 February, 2012 by

Here is the link to my newest article, published a few minutes ago by the Huffington Post and also posted below: President Obama said it again last week in his State of the Union Address: the Export Initiative is still … Continue reading →

Posted in Cross-Cultural Communication, Cultural Intelligence, Foreign Corrupt Practices Act, International Business Practices, International business travel, International Marketing, International Sales | Leave a comment

The Success of Ethnic Minorities in International Business

Posted on 26 January, 2012 by

Last December an article in The Economist discussing advertising to ethnic minorities caught my attention. The article discusses at one point how “ethnic origin is the key to people’s identity, much more than education, income, religion, sex and sexual orientation.” … Continue reading →

Posted in Cross-Cultural Communication, Cultural Intelligence, Cultural Wisdom, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment

HuffPo Post: Building the Case for Business Class Travels

Posted on 18 January, 2012 by

Here is the link to another article of mine, published today in the Huffington Post or… keep on reading: It’s very common in the United States for companies to entrust management of their international department to someone who knows how to … Continue reading →

Posted in International Business Practices, International business travel, International Marketing, International Sales, Managing People | Leave a comment

The Knee-Jerk Reflex of Internationalization

Posted on 5 January, 2012 by

For those of you of have missed it, here is a copy of my article, published today in the Business Section of the Huffington Post: For American companies of all sizes, 2012 will be remembered as the year that forced … Continue reading →

Posted in Cultural Intelligence, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment

NOT Selling Internationally IS Your Biggest Risk

Posted on 19 December, 2011 by

I read an article that talks about Australian companies setting up purchasing offices in the U.S. to purchase goods that American companies refuse to sell internationally. While the article praises the ingenuity of those Australian entrepreneurs and the appeal of American … Continue reading →

Posted in Cross-Cultural Communication, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment