Category Archives: Managing People

Fresh from the HuffPO: Have Skype. Will do International Business…

Posted on 14 February, 2012 by

Here is my latest column in the Huffington Post: http://www.huffingtonpost.com/valerie-bersetprice/have-skype-will-do-intern_b_1274855.html#es_share_ended Virtual interactions have gained a lot of traction in the past five years, and nowadays companies heavily rely on them to communicate internally with employees scattered all around the world. Some … Continue reading →

Posted in Cross-Cultural Communication, Foreign manager, International Business Practices, International business travel, International Sales, Managing People | Leave a comment

The Success of Ethnic Minorities in International Business

Posted on 26 January, 2012 by

Last December an article in The Economist discussing advertising to ethnic minorities caught my attention. The article discusses at one point how “ethnic origin is the key to people’s identity, much more than education, income, religion, sex and sexual orientation.” … Continue reading →

Posted in Cross-Cultural Communication, Cultural Intelligence, Cultural Wisdom, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment

HuffPo Post: Building the Case for Business Class Travels

Posted on 18 January, 2012 by

Here is the link to another article of mine, published today in the Huffington Post or… keep on reading: It’s very common in the United States for companies to entrust management of their international department to someone who knows how to … Continue reading →

Posted in International Business Practices, International business travel, International Marketing, International Sales, Managing People | Leave a comment

The Knee-Jerk Reflex of Internationalization

Posted on 5 January, 2012 by

For those of you of have missed it, here is a copy of my article, published today in the Business Section of the Huffington Post: For American companies of all sizes, 2012 will be remembered as the year that forced … Continue reading →

Posted in Cultural Intelligence, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment

NOT Selling Internationally IS Your Biggest Risk

Posted on 19 December, 2011 by

I read an article that talks about Australian companies setting up purchasing offices in the U.S. to purchase goods that American companies refuse to sell internationally. While the article praises the ingenuity of those Australian entrepreneurs and the appeal of American … Continue reading →

Posted in Cross-Cultural Communication, International Business Practices, International Marketing, International Sales, Managing People | Leave a comment